Sunday, March 22, 2009

AMC Week: Big Bad Color Branding

Big Bad Orange, Big Bad Blue and Big Bad Green.
This is an AMX collection owned by David Campbell

Gaining strong consumer mindspace for color is a great strategy perfected later by the iconic Mazda Miata with their three initial colors (ironically if not strategically red, white and blue.) Over the years, the Big Bad colors were offered on a variety of AMC vehicles, including AMX, Rambler, Javelin and Gremlin.

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