Sunday, March 22, 2009

AMC Week: Epilogue

See all of AMC Week without diversions.

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Now, at the closing of American Motors Week, what did I learn?

That it's possible to design clever and inventive products that don't resonate with the public-at-large at the time they are offered, but when viewed historically reveal amazing forethought. The Eagle was ahead of it's time, an early SUV or Subaru Forester, while AMC set the pace for special designer editions, a concept picked up by all of the big three at one time or another. AMC spent a decade scrambling to distinguish itself from the other car makers, and did so very effectively with products that we weren't quite ready for.

AMC was pushing the envelope with electric cars, finding economical ways to build cars with symmetrical stampings and shared parts, meeting it's frugal consumer's concerns about repair cost with the industry-leading AMC Buyer's Protection Plan, and letting the Nation know that maybe what they really needed was the first wide small car.

The vehicles once a joke really wouldn't look so odd marketed against today's Toyota Yaris, Volkswagen New Beetle, or Scion xB. It just took us a while to get there.

I also learned I can overlay my blog with a theme week and have a lot of fun along the way, and that it's possible to do something that can really screw with how Google indexes your article titles and not have a clue how to fix it. If there's anyone out there who knows Blogger inside out and what I might have done (all articles are titled on Google with only "GINORMUS" and none of the article title) let me know! This magically fixed itself.

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